Green:Net 2010 examines how the tools created for the Internet, computing and IT revolutions will be crucial for fighting climate change.

Information and communications technologies could enable emissions reductions 15 percent below current amounts by 2020, the Climate Group has predicted. Whether you’re in a corporation wanting to learn about best green IT practices or an entrepreneur looking for your next venture, Green:Net in San Francisco is a must-attend event that will allow you to take away the best ideas and meet contacts and thinkers in this space. After a sold-out successful first event in 2009, Green:Net is back in April 2010. Get your ticket now!

Some of the topics under discussion at Green:Net 2010 include:

So the Smart Grid Will Be Huge, Now What?

When President Obama announced $3.4 billion in stimulus funds to add digital intelligence to the power grid at the end of 2009, the smart grid officially went mainstream. The market for the next-generation electrical system is predicted to grow to $210 billion over the next five years. Both startups born out of the IT world and large corporations that manufacture networking equipment will help utilities remake an infrastructure that has seen little innovation in the last century. The race is on! Who are the innovators, and what software and network technologies will usher in the next generation of the power grid?

The New Networked Car

IT tools are landing in the unlikeliest of places — even your vehicle. The next generation of electric cars, from Nissan’s LEAF to GM’s Volt to Tesla’s Roadster, will fuel up from the power grid, and the charge will be controlled by software and a utility data center. Startups are building the systems now — are the big automakers ready? Is the next major mobile technology platform your car?

Carbon Policy Is Coming, and Software Is Gonna Save You

Software and databases are good at organizing a whole lot of information. That’s why your company will be turning to the vast amount of new carbon software and energy tracking tools to monitor and manage the supply chain and business processes. You have no choice — international and soon U.S. regulations say you have to track that carbon and cut some of it out. Will we see the emergence of new software giants in this space?

Home Energy Management Face-off

Will home and building owners be interested in changing their behavior to cut energy consumption or will utilities have to do it for them? Something has to happen to meet the carbon reductions requirements, and in a recession, less energy used is money saved. Who are the innovators, players and trends in the home energy management space?

Switching Atoms for Bits: The Web and Dematerialization

Of course you bought a Kindle — it’s the latest must-have broadband-connected gadget for the early adopter set. But did you know that one Kindle on average can displace the buying of about 22.5 physical books and deliver an estimated savings of 168 kg of CO2 per year? Similar types of savings happen with the switch from CDs to digital music, as well with tools like video conferencing being used to replace face-to-face meetings. Which digital goods will have a real impact, which are hype, and how do we measure all of this stuff?

Dot-com Investors Turn to Cleantech

The investors who funded the Internet wave are now leading investments in cleantech firms. But the industries are vastly different, requiring different skill sets, longer time lines and more money. Get a map of the opportunities and the funds chasing deals at this session.

Energy-Efficient Data Centers: Save Money and the Planet

Computing can help us fight climate change, but it’s also a huge user of electricity. Servers alone were responsible for using five times the national power requirement of a nation like Sweden. How are computing giants making data centers and networks more energy-efficient? What are the impacts, and what can be done to make corporate IT more green responsible?

Our schedule and our speaker list is increasing daily. Green:Net 2010 promises to be another knockout success. Be sure to register for your ticket early.

 

See last year’s lineup:
Speakers and schedule

Find your best customers:
Exhibit at GreenNet 2010

Speaker Lineup

Jerry Brown
Attorney General, State of California
Steve Jurvetson
Managing Director, Draper Fisher Jurvetson
Bill Gross
CEO, Idealab
Bill Weihl
Green Energy Czar, Google
Vinod Khosla
Partner, Khosla Ventures
Alexis Madrigal
Staff Writer, WIRED.com
Scott Propp
Energy and Utility Principal, Motorola
Hugh McDermott
VP of Global Utility Alliances, Better Place
Brian Huey
Business Development - M2M Smart Grid, Utilities, Sprint Nextel
Dian M. Grueneich
Commissioner, California Public Utility Commission
Edward Pleet
Product and Business Development Connected Services Organization, Ford Motor Company
Michael Harrigan
VP, Electric Vehicle Services, NRG Energy
Tom Baruch
Founder and Managing Director, CMEA Capital
Edward Lu
Program Manager in Advanced Projects, Google
Saul Griffith
Co-Founder, Squid Labs
Navin Chaddha
Managing Director, Mayfield Fund
Anirban Chakrabarti
SVP of SAP Carbon Impact, SAP
Michael Copeland
Senior Writer, Fortune
Jeff St. John
Staff Writer Earth2Tech, The GigaOM Network
Udo Waibel
CTO and Co-Founder, Hara
Mark Perry
Director, Product Planning and Strategy, Nissan North America
Steve Vassallo
Venture Partner, Foundation Capital
Todd Woody
Environmental Journalist
Clint Wheelock
Managing Director, Pike Research
Jonathan Koomey
Project Scientist and Consulting Professor, Lawrence Berkeley Nat'l Laboratory and Stanford
Eric Dresselhuys
EVP, Silver Spring Networks
Molly Webb
Head of Strategic Engagement, The Climate Group
Lee Burrows
Partner, VantagePoint Venture Partners
Bill McKibben
Author, Educator, Environmentalist, EAARTH: Making a Life on a Tough New Planet
Josie Garthwaite
Staff Writer Earth2Tech, The GigaOM Network
Tom Blaisdell
General Partner, DCM
Warren Weiss
General Partner, Foundation Capital
Pedro Pizarro
EVP, Power Operations, Southern California Edison
Allan Schurr
VP Strategy and Development, IBM
Saul Zambrano
Director, Integrated Demand-side Management Core Products, PG&E
Troy Batterberry
Product Unit Manager, Microsoft Hohm
Laura Ipsen
SVP and GM, Smart Grid, Cisco
Gavin Starks
Founder and CEO, AMEE
Casey Harrell
IT Analyst, Greenpeace International
Paul Pebbles
OnStar Chevy Volt Service Line Manager, General Motors
Paul Kedrosky
Senior Fellow, Kauffman Foundation

This year’s GreenNet event hit the sweet spot for a day of learning and networking. The focus on the intersection of Internet and environment brought these two worlds one notch closer together.

Jason Karas
CEO, Carbonrally

GreenNet 09 was an impressive event from start to finish. An agenda of top industry leaders and thinkers provided a tremendous venue for discussion and networking with frontline decision makers who are using or working to understand how computing and IT can help fight climate change. This was a great event.

Rob Bernard
Chief Environmental Strategist, Microsoft

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